RE Analyzer
Real Estate Investing Platform
Challenge
RE Analyzer, a Software-as-a-Service (SaaS) platform, is entering a crowded market of real estate data products dominated by giants like Zillow and Realtor. To stand out, RE Analyzer needed a strategy to differentiate itself by offering a unique feature set that provides greater value to its target market—real estate investors—than the existing products. Additionally, they needed a cost-effective approach to server-side operations, allowing them to scale gradually as their user base grew.
Strategy
The strategy for RE Analyzer was broken down into three main components. First, the marketing and landing page, designed to host SEO-optimized content and blog posts. Second, the user-facing Software-as-a-Service (SaaS) application, where users could access the full feature set of RE Analyzer, including Advanced Property Search, Scheduled Report Automation, Saved Listings Portfolio, and the Property Analysis Suite. Finally, the server-side application, which incorporated a robust caching mechanism to ensure cost-effective data storage and on-demand data retrieval only when necessary.
Approach
The site was developed over the course of just over a year. The approach began with building each module of the user-facing Software-as-a-Service (SaaS) product. After completing the modules, we shifted focus to designing and developing the server-side application and caching mechanisms. Finally, once the product was fully functional, we moved on to creating and launching the marketing and landing page to accompany their live launch.
Our Process
We specialize in empowering small businesses through their online web presence. We use our industry experience to hand-craft SEO-driven and mobile optimized sites to capture our client's customer base. Learn More
SEO Optimization
The most important task of your site is bringing customers to you. Our SEO expertise ensures your site is capturing your entire customer pool.
Responsive Design
Nearly 60% of all web traffic is on a mobile device. Our site designs ensure your customers have an enjoyable experience regardless of the device they are using.
Powerful Analytics
Every client site is different and so are their customers. We use our site analytics tools to maximize your site's potential once your customers have reached it.
Unlimited Edits
Your brand is always growing and changing with your business. So should you website, which is why we offer unlimited edits to your site free of charge.
Gallery
Take a look at what we put together for this client
Results
In the end our strategy brought these results for this client
The results of RE Analyzer have exceeded all our expectations. Since its release, we’ve seen strong adoption and usage of the Free tier, with a number of customers converting to paid tiers as they recognized the product's value.
Customers have shared success stories about deals they’ve found, analyzed, and closed using RE Analyzer, which has been a powerful validation of the vision and quality of the product we delivered.
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